Chat GPT- how to use it in e-commerce

Exactly on 30 November 2022, ChatGPT went online for the first time and within 2 months broke all world records achieving over 100 million active users!

How to ensure excellent customer service?

Excellent customer service is key to building loyalty, a positive brand image, and long-term success in e-commerce. In today's competitive world, where customers have a vast array of choices, standing out with exceptional service is ...

The psychology of online shopping

In the era of digitalization and the dynamic growth of the e-commerce industry, the psychology of shopping has become one of the key tools in marketers' work. Understanding the psychological mechanisms behind purchasing decisions enables ...

Common mistakes in dropshipping and how to avoid them

Dropshipping is a business model that has been growing in popularity over the past few years, attracting entrepreneurs with its simplicity and relatively low startup costs. For many, it is an ideal way to start ...

Why are customer reviews so important in e-commerce?

In the world of e-commerce, customer reviews play a crucial role in the success of online stores. In an era of increasing competition, user trust in a brand and its products forms the foundation for ...

Social media - the new era of information search

Social media has undergone a massive evolution – from platforms for sharing photos to versatile tools that are changing the way users search for information.

Conversion - what is it and how do you measure it?

If you've been running your online shop for a while, you must surely have come across the magic word CONVERTION. What is behind this term that the entire e-commerce industry is trumpeting?

Contract manufacturing

Contract manufacturing in China is simply the making of a selected product to a different standard to that usually offered by a particular factory in China. Usually changes are made to the product or it ...

How to understand customer needs and adapt your offer

If you want to succeed in today's rapidly changing world of e-commerce, you should focus first and foremost on understanding your customers' needs and tailoring your offer to their preferences.